Privacy policy

Privacy Policy

Last updated: July 22, 2026

Watervation, Inc., operating under the brand CUE Air Washer (“CUE Air Washer,” “we,” “us,” or “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide customers with a curated shopping experience (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit or use the Services, create an account, subscribe to marketing communications, submit a review, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact information, including your name, billing address, shipping address, telephone number, and email address.

  • Payment and transaction information, including your payment method, payment confirmation, transaction details, items purchased, returns, exchanges, and cancellations. Payment card information is generally processed by Shopify or our authorized payment service providers.

  • Account information, including your username, password, preferences, saved addresses, settings, and account activity.

  • Shopping activity, including products you view, add to your cart, save to a wishlist, review, purchase, return, exchange, or cancel.

  • Communications with us, including information you provide when contacting customer support, submitting an inquiry, completing a form, or otherwise communicating with us.

  • Reviews and other content, including product reviews, ratings, photographs, videos, comments, or other content you choose to submit.

  • Device and technical information, including your device type, browser, operating system, network connection, IP address, cookie identifiers, and other similar identifiers.

  • Usage information, including how and when you access, browse, navigate, or interact with the Services.

  • Marketing preferences, including newsletter subscriptions, communication preferences, and interactions with promotional communications.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, place an order, subscribe to marketing communications, submit a review, contact us, or otherwise provide personal information.

  • Automatically through the Services, including through your device and through cookies, analytics tools, pixels, and similar technologies.

  • From Shopify and other service providers that support our website, payments, analytics, marketing, customer service, fulfillment, shipping, fraud prevention, and other business operations.

  • From business, advertising, social media, and marketing partners where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes.

Providing and Improving the Services

We may use your personal information to:

  • Operate and maintain our website and online store.

  • Create and manage customer accounts.

  • Process payments and other transactions.

  • Fulfill, ship, return, exchange, or cancel orders.

  • Remember customer preferences, saved addresses, wishlists, and account settings.

  • Provide customer support.

  • Enable customers to submit reviews and other content.

  • Personalize and improve the shopping experience.

  • Analyze website performance and customer interactions.

  • Develop and improve our products, website, and Services.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send newsletters, product updates, launch announcements, offers, and other promotional communications.

  • Measure engagement with marketing emails and advertisements.

  • Display or measure advertisements on our website and third-party platforms.

  • Personalize advertising based on browsing, cart, purchase, or other activity.

You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in those emails.

Analytics and Performance

We may use analytics and related tag-management technologies, including Google Analytics, to understand website traffic, page views, customer journeys, device information, language and regional usage, and interactions with website features.

These technologies may use cookies or similar technologies. Their operation may depend on your location, browser settings, and consent choices.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts and transactions.

  • Detect, investigate, and prevent fraud, unauthorized activity, security incidents, illegal conduct, or malicious activity.

  • Protect our customers, business, website, and Services.

  • Enforce our terms and policies.

If you create an account, you are responsible for keeping your account credentials secure and should not share your password or other access information with anyone else.

Legal and Compliance Purposes

We may use personal information to:

  • Comply with applicable laws, regulations, tax obligations, court orders, and valid legal requests.

  • Respond to government, law-enforcement, or regulatory authorities.

  • Establish, exercise, or defend legal claims.

  • Investigate or enforce potential violations of our terms, policies, or agreements.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

  • Keep the website functioning properly.

  • Remember customer preferences and account settings.

  • Maintain shopping carts and checkout sessions.

  • Measure website traffic and performance.

  • Understand how customers use the Services.

  • Support analytics, fraud prevention, marketing, and advertising.

Where required by applicable law, non-essential cookies and similar technologies will be used based on your consent. You may manage available privacy and cookie choices through the cookie banner or privacy controls displayed on our website.

You may also be able to block or delete cookies through your browser settings. Blocking certain cookies may affect website functionality, account features, checkout, or your overall experience.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

  • Shopify, which hosts and powers our store.

  • Payment providers, banks, and financial institutions that process transactions.

  • Fulfillment, warehouse, shipping, customs, and logistics providers that deliver orders or manage returns.

  • Technology and service providers, including providers of hosting, cloud storage, analytics, customer support, fraud prevention, communications, reviews, email marketing, and website functionality.

  • Advertising and marketing partners, where permitted by applicable law and subject to available consent or opt-out rights.

  • Professional advisers, including lawyers, accountants, auditors, insurers, and consultants.

  • Affiliates and related companies within our corporate group.

  • Government or legal authorities where required by applicable law or valid legal process.

  • Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

We may also disclose information when you direct or request us to do so, use a third-party service, connect a social media account, or otherwise provide consent.

Relationship with Shopify

The Services are hosted and powered by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to operate, secure, personalize, and improve the Shopify platform and merchant services.

Information submitted through our store may be transmitted to Shopify and other service providers that may be located outside your country of residence.

Shopify may also process information as an independent data controller for certain platform features and enhanced services.

You can learn more about Shopify’s privacy practices at:

Third-Party Websites and Services

The Services may contain links to websites, social media platforms, applications, or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of third-party services that we do not control. You should review the privacy policies and terms of any third-party services you choose to use.

Information you submit through public or semi-public areas, including product reviews or social media platforms, may be visible to other users and may be further shared outside our control.

Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at info@cueairwasher.com so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms are defined under applicable privacy laws, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services.

  • Maintain customer accounts and transaction records.

  • Fulfill orders and provide customer support.

  • Meet tax, accounting, legal, and regulatory obligations.

  • Prevent fraud and protect our legal interests.

  • Resolve disputes and enforce agreements.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to access or know: Request information about the personal information we hold about you.

  • Right to correct: Request correction of inaccurate personal information.

  • Right to delete: Request deletion of personal information, subject to applicable exceptions.

  • Right to portability: Request a copy of certain personal information in a portable format.

  • Right to restrict processing: Request that we restrict certain processing.

  • Right to object: Object to certain processing based on legitimate interests.

  • Right to withdraw consent: Withdraw consent where processing is based on consent.

  • Right to opt out of targeted advertising, sale, or sharing: Exercise available rights to opt out of certain advertising or data-sharing practices.

  • Right to appeal: Appeal a decision regarding a privacy request where applicable law provides that right.

You may submit a privacy request by contacting info@cueairwasher.com or by using the privacy controls made available through the Services.

We may need to verify your identity before completing a request. Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf, subject to identity and authorization verification requirements.

We will not discriminate against you for exercising applicable privacy rights.

Where supported, we may recognize Global Privacy Control signals as opt-out requests for the browser or device sending the signal. Other browser-based “Do Not Track” signals may not be recognized because there is currently no consistent industry standard for responding to them.

Communication Preferences

You may unsubscribe from promotional emails by selecting the unsubscribe link in an email or by contacting us.

Even after unsubscribing from promotional messages, we may still send non-promotional communications relating to your account, orders, transactions, safety notices, policy updates, or customer-support requests.

Rights for Individuals in the EEA and United Kingdom

If you reside in the European Economic Area or the United Kingdom, applicable law may provide additional rights, including the right to object to or restrict processing and the right to withdraw consent.

Where required, we process personal information based on one or more of the following legal bases:

  • Performance of a contract with you.

  • Compliance with a legal obligation.

  • Our legitimate interests or those of a third party, where those interests are not overridden by your rights.

  • Your consent.

You may also have the right to lodge a complaint with the data-protection authority responsible for your place of residence.

International Data Transfers

We operate internationally and may transfer, store, or process personal information outside your country of residence, including in countries where Shopify or our service providers operate.

Where required, international transfers from the European Economic Area or the United Kingdom will rely on recognized legal mechanisms, such as adequacy decisions, Standard Contractual Clauses, or equivalent safeguards.

Complaints

If you have concerns or complaints about how we handle personal information, please contact us using the details below.

We will review and respond in accordance with applicable law. Depending on where you live, you may also have the right to lodge a complaint with your local data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technologies, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date. We will provide additional notice where required by applicable law.

Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information rights, please contact:

Watervation, Inc.
CUE Air Washer
4010 Moorpark Avenue, Suite 111
San Jose, California 95117
United States

Email: info@cueairwasher.com
Telephone: +1 408-443-5634

For purposes of applicable data-protection laws, Watervation, Inc. is the controller of the personal information described in this Privacy Policy.